Fudan sorry for flawed promotional video
Print Edition
FUDAN University yesterday issued a statement, apologizing for a promotional video that was eerily similar to one produced by Tokyo University, saying it will establish a panel to probe the entire fiasco and punish those involved in the making of the film.
“Our video, titled ‘To My Light,’ is reportedly a work of plagiarism,” Fudan said in a statement posted on its Weibo account yesterday. “We sincerely apologize as it has had a negative impact on society, dishonored our school and hurt everyone that cares about Fudan.
“We will invite experts, alumni, teachers and students to help with the investigation and those responsible for the plagiarism will be punished,” the university said.
The 4-minute 50-second video was released last Wednesday to mark the prestigious university’s 110th anniversary. It shows a former student in a flight suit roaming the campus and telling students about her time in the university.
But the Internet was abuzz with claims that the video was very similar to “Explorer” made by Tokyo University in 2014. It also featured a woman in a spacesuit talking about her dreams of working in the space industry.
Net users slammed the university for shamefully copying the original.
Following the uproar, Fudan’s publicity department insisted on Thursday that it was its own creation and that the plot was actually based on the life of its former graduate Le Yafei, who is a test flight engineer at the Commercial Aircraft Corporation of China. But it had pulled the video from its website.
Teng Yudong, the producer of the short film and deputy director of the publicity department, admitted that the production team had been influenced by the Japanese video and apologized for the embarrassment caused to Fudan.
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