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April 26, 2013

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Newspaper quake relief effort raises 15,000 yuan

SHANGHAI Daily raised 15,000 yuan (US$2,429) for earthquake victims in Ya'an, Sichuan Province, from charity sales and other donations yesterday.

The four hours of street sales were held at the Shanghai Center in Jing'an District and the Super Brand Mall in Lujiazui in the Pudong New Area.

Total proceeds also included contributions from Shanghai Daily staff members and a donation by

Those who donated more than 100 yuan for earthquake disaster relief were given a T-shirt printed with Shanghai Daily's logo.

All the money will go to disaster relief efforts in Ya'an, where a 7.0-magnitude earthquake struck on Saturday.

One foreigner donated all the money in his wallet, including a US$10 note.

Some came just to donate and didn't take a copy or a T-shirt.

One donor who didn't have cash on him went to a nearby ATM machine, withdrew some cash and came back to donate.

A total of 100 Shanghai Daily T-shirts, a limited edition to celebrate the launch of iDEALShanghai, a lifestyle brand of the newspaper, were given out yesterday.

Some of the Mu Zi T-shirts were produced ahead of their original release date next month to show thanks to donors.

Mu Zi is a phrase in Shanghai dialect, which means a brave man and a faithful friend. The term literally means a "mold" used for forming or shaping things.

But in Shanghai parlance, it is often used figuratively to mean a man who acts chivalrously and upholds justice.


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