Sweet-toothed city shoppers top nation’s haitao poll
Print Edition
SHANGHAI residents are China’s most enthusiastic online shoppers of goods from overseas websites — accounting for 12 percent of the country’s total purchases, according to a survey released yesterday.
City residents’ top choices for haitao — direct purchasing of overseas products online — reflect a sweet tooth, the poll by online shopping giant Taobao.com discovered.
Chocolate and candy topped the poll of goodies bought online from overseas by Shanghainese, along with perfume.
Reflecting its problems with pollution, in Beijing, air purifiers were the most popular haitao purchase.
Meanwhile, in Shenzhen in south China’s Guangdong Province, foreign biscuits were the top choice.
Top locations for haitao purchases were Japan, the United States and South Korea, followed by Hong Kong, Germany, France, Taiwan, Australia, the United Kingdom and Denmark.
The website interviewed 5,000 haitao buyers across the country for the survey. Nearly half had been buying from overseas for at least three years.
Most veterans come from Shanghai, Beijing and Guangzhou, but the number of new buyers from China’s second and third-tier cities has surged this year, the survey found.
Many shoppers from Daqing, in northeast Heilongjiang Province, for instance, are now looking overseas to buy trendy clothes, the poll found.
Beijing residents are the second most enthusiastic haitao shoppers, followed by Hangzhou in Shanghai’s neighboring Zhejiang Province, Guangzhou and Shenzhen in Guangdong and Chengdu in southwest China’s Sichuan Province.
Chinese people are buying online from more than 100 countries and regions, according to the survey.
Cosmetics and skin care products remain the most popular overseas products for Chinese buyers overall, with half having bought these products through haitao websites.
Formula milk power and other baby products are also popular, the poll found.
According to industry consultancy iResearch, China’s total online shopping sales hit 691.4 billion yuan (US$111.3 billion) in the third quarter of 2014 — up 49.8 percent year-on-year.
The Ministry of Commerce forecasts cross-border trade by e-commerce companies in China will be worth 6.5 trillion yuan in 2016.
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