TV ads targeted
January 10, 2014, Friday
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Print Edition
Print Edition
The Shanghai Industrial and Commercial Administrative Bureau will launch a campaign targeting irregularities in television shopping ads in the first half of this year. False advertising, ads that exaggerate the real effect of products, and the use of news reports and interviews to promote products will be specially targeted. Foods, medicines, cosmetics, telecommunications products, medical apparatus and collection items will be watched during the crackdown, the bureau said.
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