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August 28, 2013

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Taiwan bakery may be probed for trademark

Business administrators in Huangpu District said yesterday that they would probably probe the Shanghai branch of a Taiwan-based bread chain store for trademark violation.

The store has been fined in Taiwan for false advertisement.

The Top Pot Bakery brand has not been approved by the State Administration for Industry and Commerce so far, and if Haorun Catering, its Shanghai branch and also its mainland headquarter, is unable to prove that it has been registered here, an official investigation would be launched against it, the Huangpu District Industrial and Commercial Administrative Bureau said yesterday. 

Top Pot Bakery has been in the news recently after it was fined NT$180,000 (US$5,988) in Taiwan for falsely claiming in its ads that its breads did not contain additives or any modifying agents, but investigations revealed that it contained nine artificial flavors. Famous Taiwan hostess Dee Hsu promoted the bakery in the ads.

In Shanghai, Gu Zhenhua, deputy director of the local Food Safety Commission, said its investigations did not find any banned additives in the bread.

Haorun Catering has admitted that some of its products contain edible flavors, but it did not specify if they were artificial flavors.

Haorun did not claim its products used natural ingredients, but stated that it did add preservatives and synthetic chemical agents.



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