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September 5, 2013

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Taiwan bakery’s local outlet faces fines

The Shanghai branch of a Taiwan-based bakery is likely to face sanctions for not registering its trademark while running its business on the mainland and failing to provide supporting evidence for its ads, the Huangpu District market watchdog said.

Haorun Catering, Top Pot Bakery’s Shanghai outlet and also its mainland headquarter, has not registered the trademark Top Pot Bakery with the State Administration for Industry and Commerce.

It also could not provide proof to support the content of some of its advertisements which were posted at its two Shanghai stores, the Huangpu District Industrial and Commercial Administrative Bureau said yesterday.

The Taiwan-based bread chain store was recently fined NT$180,000 (US$5,988) on the island for falsely claiming in its ads that its breads used only natural ingredients. Taiwanese investigations revealed that it used nine artificial flavors.

Haorun has admitted that some of its products contain edible flavors, but it did not specify if they were artificial flavors.

It has two stores in Shanghai — one on Fujian Rd M. and the other on Nanjing Rd W. They were operating normally yesterday. They posted notices saying their products were completely safe.

Businesses that exaggerate in their promotions or cannot prove the authenticity and accuracy of data or survey in their ads can be fined up to five times of the advertisement fees.

If they are found using unregistered trademark and the volume of illegal sales reaches above 50,000 yuan, they can be fined up to 20 percent of the illegal sales.



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