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November 27, 2009

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Actress backing bid to make vegetarians sexy

WANT to be sexy? Don't eat meat - that's the message behind a campaign to promote vegetarianism in China, where meat consumption is booming.

Animal rights group People for the Ethical Treatment of Animals unveiled the campaign in Beijing yesterday, fronted by Taiwan actress and singer Barbie Hsu.

Hsu will appear in adverts in magazines and Websites in Chinese mainland, Taiwan and Hong Kong to promote the benefits of giving up meat.

PETA's China campaign follows other global efforts involving celebrities, such as its annual "sexiest vegetarian alive" awards, which last year were given to performers Anthony Kiedis and Leona Lewis.

"My health has improved a lot since I became a vegetarian," said Hsu, who has not touched meat for a decade.

PETA, which says a vegetarian diet is the easiest way to stay slim and sexy, is hoping Hsu, who shot to fame in Taiwan soap opera "Meteor Garden," will appeal to younger Chinese.


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