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July 27, 2010

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'Aftershock' grosses set 3-day record

"AFTERSHOCK," a movie about the 1976 Tangshan earthquake, has grossed over 160 million yuan (US$23.5 million) at the Chinese box office since its opening on July 22, the State Administration of Radio Film and Television said yesterday.

The figure does not include the movie's earnings from IMAX screenings. It's the first Chinese movie to be screened in IMAX.

The movie earned more than 100 million yuan within three days of its release, breaking the Chinese box office record previously held by "The Founding of a Republic."

"The Founding of a Republic," which earned a total box office of 420 million yuan, took three and a half days to earn 100 million yuan when it was released last September.

"Aftershock" set its first box office record on its release day when it earned 36.2 million yuan ?? the highest box office ever for a local movie on its opening day.

"Aftershock" is about a mother's three-decade journey leading to an emotional reunion with the daughter she thought she had lost in the earthquake. The Tangshan earthquake left more than 240,000 people dead.

In a popular movie theater in central Beijing, most of the audience in one screening were moved to tears, their weeping audible from time to time throughout the movie.

Also there was laughter during the movie's screening, especially when advertisements were inserted into the story line of the movie and given close-up shots.

The advertisements include those for a luxury car company, an insurance company, a large state-owned bank, a sports wear company, and a Chinese wine maker.

Fifteen minutes of the movie's total length of two and a half hours were for these advertisements, which have drawn criticism from the media as well as the public.




 

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