'Alice' has chance to be next box-office wonder
Source: Xinhua |
March 12, 2010, Friday
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Print Edition
Print Edition
WILL Alice and the Mad Hatter break Avatar's record-breaking run in China's cinemas?
For movie fans who have spent the last few weeks queuing overnight and in the wintry weather for tickets to see James Cameron's science-fiction blockbuster, the situation is getting curiouser and curiouser.
Disney's latest adventure, "Alice in Wonderland," is scheduled to open in 3D and IMAX joint release on March 26, marking the end of the line for "Avatar" in many cinemas.
"We will stop screening 'Avatar' on Sunday," Li Xianping, general manager of Beijing Ziguang Cinema, said yesterday.
Tim Burton's latest film, starring Johnny Depp and Mia Wasikowska, is an extension of Lewis Carroll's tales "Alice's Adventures in Wonderland" and "Through the Looking Glass." The fantasy adventure depicts a 19-year-old Alice who attempts to end the Red Queen's reign of terror.
Tickets for "Avatar" after March 23 in the cinemas of Shanghai United Circuit, a major distributor in the country, are not available.
However, Wu Hehu, deputy general manager of the group, which includes the Peace Cinema, said it was still undecided whether "Avatar" would continue after that day.
"'Avatar' accounts for about 50 percent of the box office," said Wu. "But for those who want to see the film, tickets are not that difficult to buy."
Wu did not rule out the possibility that "Avatar" would be screened with "Alice in Wonderland," saying it depended on the latter's performance in cinemas.
Outside the China National Film Museum in Beijing, which has the largest IMAX screen in the country, people were still lining up for hours in the morning for "Avatar" tickets, Song Lichen, communications officer at the museum, said yesterday.
"Avatar," released on January 4, had reaped 1.26 billion yuan (US$184 million) as of Tuesday, becoming the most successful film in China in terms of box office.
Though it achieved huge success and won three Oscars, including best visual effects, some critics lambasted it for a cliched plot.
For movie fans who have spent the last few weeks queuing overnight and in the wintry weather for tickets to see James Cameron's science-fiction blockbuster, the situation is getting curiouser and curiouser.
Disney's latest adventure, "Alice in Wonderland," is scheduled to open in 3D and IMAX joint release on March 26, marking the end of the line for "Avatar" in many cinemas.
"We will stop screening 'Avatar' on Sunday," Li Xianping, general manager of Beijing Ziguang Cinema, said yesterday.
Tim Burton's latest film, starring Johnny Depp and Mia Wasikowska, is an extension of Lewis Carroll's tales "Alice's Adventures in Wonderland" and "Through the Looking Glass." The fantasy adventure depicts a 19-year-old Alice who attempts to end the Red Queen's reign of terror.
Tickets for "Avatar" after March 23 in the cinemas of Shanghai United Circuit, a major distributor in the country, are not available.
However, Wu Hehu, deputy general manager of the group, which includes the Peace Cinema, said it was still undecided whether "Avatar" would continue after that day.
"'Avatar' accounts for about 50 percent of the box office," said Wu. "But for those who want to see the film, tickets are not that difficult to buy."
Wu did not rule out the possibility that "Avatar" would be screened with "Alice in Wonderland," saying it depended on the latter's performance in cinemas.
Outside the China National Film Museum in Beijing, which has the largest IMAX screen in the country, people were still lining up for hours in the morning for "Avatar" tickets, Song Lichen, communications officer at the museum, said yesterday.
"Avatar," released on January 4, had reaped 1.26 billion yuan (US$184 million) as of Tuesday, becoming the most successful film in China in terms of box office.
Though it achieved huge success and won three Oscars, including best visual effects, some critics lambasted it for a cliched plot.
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