Baidu investigated over gambling ads
Print Edition
CHINESE search engine giant Baidu is being investigated over allegations of advertising gambling websites, the Cyberspace Administration of China said yesterday.
Reports this week revealed that Baidu search results included ads for gambling websites.
The report also said that the names and information of some legal entities had been appropriated to make the gambling websites appear to be verified companies.
The CAC called on Baidu and other search engines to observe a recent search services regulation designed to prevent the spread of illegal content.
It is not the first time Baidu has been under fire due to its business model.
In May, it was implicated in a controversial cancer treatment case due to its advertising model that allowed payment for higher rankings not being properly supervised.
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