Jordan or Qiaodan? Basketball star in Supreme Court plea
Print Edition
US basketball superstar Michael Jordan turned to China’s Supreme Court yesterday in a long-running trademark dispute with a domestic sports company.
At the hearing, his lawyers said Qiaodan Sports Co Ltd had built its business around the Chinese version of Jordan’s name and a silhouette of a basketball player similar to the “Jumpman” logo promoting his Nike-produced Air Jordan brand. Thus, it had misled consumers into thinking it had ties with the six-time NBA champion.
The firm said Jordan didn’t own the Qiaodan name. It was only the firm’s success that had caused Jordan to become aware of its market value, it said.
The Trademark Appraisal Committee under the State Administration for Industry and Commerce told the court that Qiaodan Sports had registered its trademarks in 2000, more than 12 years before Jordan filed his first lawsuit.
In 2012, the former Chicago Bull player had asked the committee to revoke 78 trademarks registered by Qiaodan.
After this was refused, Jordan lost lawsuits he brought in middle and higher courts in Beijing in 2015.
He subsequently appealed to the Supreme Court.
The court didn’t announce a decision at the end of yesterday’s hearing.
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