Be diplomatic, Zhao urges
Source: Xinhua |
March 3, 2012, Saturday
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Print Edition
Print Edition
CHINESE firms investing overseas should focus more on public diplomacy to achieve success in "going global," Zhao Qizheng said.
He said most Chinese enterprises are at the initial stage of investing overseas. "They lack in-depth and comprehensive knowledge of the international market, practices and rules, and they are not skilled at conducting public diplomacy with the local communities," said Zhao.
He noted that overseas Chinese firms should pay particular attention to the safety of their employees and investment overseas when "going global."
He said most Chinese enterprises are at the initial stage of investing overseas. "They lack in-depth and comprehensive knowledge of the international market, practices and rules, and they are not skilled at conducting public diplomacy with the local communities," said Zhao.
He noted that overseas Chinese firms should pay particular attention to the safety of their employees and investment overseas when "going global."
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