Beijing gets strict on sales promotions
Print Edition
BEIJING authorities have tightened supervision on sales promotions following the tragedy in Shanghai.
Public security and commerce authorities in the capital’s Chaoyang District, a busy commercial area, have ordered some shopping malls and supermarkets to strictly follow a reporting system for sales promotions.
Retailers are already required to apply for a permit for promotions from the local public security bureau 20 days in advance, but the rule has not been taken seriously by some retailers, officials said.
They are also required to carefully carry out safety checks and risk assessments, as well as deploy security measures beforehand, such as arranging for security guards at store entrances.
Many supermarkets and shops are planning generous discounts for the Chinese Lunar New Year, the traditional festival that falls on February 19 this year. However, the safety of bargain-hunters has become a concern following the events in Shanghai.
The concern may not be overly alarmist, since a 2007 stampede triggered by a Carrefour sales promotion killed three people and injured 31 others in southwest China’s Chongqing.
A spokesman for the commerce commission in Chaoyang said they would be urging retailers not to initiate flash sales.
A new Hualian supermarket in the district that was due to offer specials to celebrate its grand opening on Monday had been ordered to halt the promotion for fear of possible accidents.
The supermarket had failed to report its promotion plan as required by regulations, according to the spokesman.
Crowded conditions and slack safety management during festivals often leads to safety hazards.
In 2004, 37 people died in a stampede on a bridge in suburban Beijing during the Lantern Festival.
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