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CCTV bans English acronyms
By Wang Xiang |
April 6, 2010, Tuesday
|
Online Edition
Online Edition
ANCHORS at China Central Television have been banned from saying the English acronyms NBA, CBA, GDP, and the like in their programs.
Presenters must abandon English initials and replace them with their full Chinese name, according to a regulation released by the State Administration of Radio, Film and Television.
CCTV sports anchor Sun Zhengping confirmed that he and many colleagues received instructions via short message on April 2. Sun said he was required to not use NBA when referring to the men's professional basketball association in the United States.
"A full Chinese explanation of the English initials must be followed if my tongue slips," Sun said, "It is a little trouble but a necessary one because not every audience member can understand the initials."
Although the authority gave no explanation of the ban, a CCTV staffer whose name was undisclosed said the ban could protect the purity of the Chinese language.
The Chinese name for the NBA consists of 10 characters,
Presenters must abandon English initials and replace them with their full Chinese name, according to a regulation released by the State Administration of Radio, Film and Television.
CCTV sports anchor Sun Zhengping confirmed that he and many colleagues received instructions via short message on April 2. Sun said he was required to not use NBA when referring to the men's professional basketball association in the United States.
"A full Chinese explanation of the English initials must be followed if my tongue slips," Sun said, "It is a little trouble but a necessary one because not every audience member can understand the initials."
Although the authority gave no explanation of the ban, a CCTV staffer whose name was undisclosed said the ban could protect the purity of the Chinese language.
The Chinese name for the NBA consists of 10 characters,
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