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CCTV nets over 1 billion yuan through ad auction
By Li Xinran |
October 25, 2010, Monday
|
Online Edition
Online Edition
THE China Central Television sold its advertising slots for the year of 2011 at an auction, raking in more than 1 billion yuan (US$150 million), disclosed the network's advertising director.
Domestic electronics manufacturer Midea Group in Shunde, Guangdong Province, replaced Procter & Gamble to become CCTV's biggest ad buyer, coughing up 50 percent more than the latter, said the director without revealing specific figures.
P&G used to be CCTV's biggest client and also a heavyweight advertiser in other domestic TV channels.
The director said CCTV ad rates will go up considerably this year but within the range of 10 percent.
A total of 16 programs were for the online invitation this year. China Economic Daily and CCTV Night News are the most popular among them.
Domestic home products hypermarket chain, Red Star Macalline, spent more than 100 million yuan on ad spots in CCTV Night News while home appliance giant, Suning, a first-time participant, paid for advertising packages with the 2011 Spring Festival Gala.
CCTV auctioned off its 2010 advertising spots for a record 10.96 billion yuan, up 18.5 percent from a year ago.
CCTV now has 14 channels broadcasting throughout China and holds about 32 percent of the TV market in terms of total penetration.
Domestic electronics manufacturer Midea Group in Shunde, Guangdong Province, replaced Procter & Gamble to become CCTV's biggest ad buyer, coughing up 50 percent more than the latter, said the director without revealing specific figures.
P&G used to be CCTV's biggest client and also a heavyweight advertiser in other domestic TV channels.
The director said CCTV ad rates will go up considerably this year but within the range of 10 percent.
A total of 16 programs were for the online invitation this year. China Economic Daily and CCTV Night News are the most popular among them.
Domestic home products hypermarket chain, Red Star Macalline, spent more than 100 million yuan on ad spots in CCTV Night News while home appliance giant, Suning, a first-time participant, paid for advertising packages with the 2011 Spring Festival Gala.
CCTV auctioned off its 2010 advertising spots for a record 10.96 billion yuan, up 18.5 percent from a year ago.
CCTV now has 14 channels broadcasting throughout China and holds about 32 percent of the TV market in terms of total penetration.
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