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April 29, 2012

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Car show chastised over use of scantily-clad models

BEIJING authorities have issued a "serious reprimand" to a car show that is creating controversy over the use of scantily-clad models to promote vehicles.

The Beijing's Capital Ethics Development Office said on its website that the revealing clothing of some models at the 2012 Beijing International Automotive Exhibition has had a "negative social impact."

The statement is believed to be referring to widely forwarded photographs of Gan Lulu, a controversial Internet celebrity, pictured wearing a deep v-cut top, and Li Yingzhi, a BMW model, clad in a skimpy, diamond-studded dress.

China's online community has showered the models with both praise and derision, with some web users saying the models have turned the event into "a breast exhibition with many famous cars."

The office criticized the "vulgar publicity" surrounding the models, saying "the event has been made use of by someone who seeks instant fame while crossing the moral red line."

The exhibition's organizers were asked on Thursday to correct the situation to ensure that it does not happen again.

The 2012 Beijing International Automotive Exhibition, which ends on Wednesday, features 1,125 vehicles.






 

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