Cherry lovers the latest to benefit from e-commerce
Print Edition
An express delivery service is teaming up with a cherry farmer in east China’s Shandong Province to send fruit to customers just 24 hours after it is picked.
Wang Xiaojing, 27, is helping a relative who owns the farm to sell cherries online via a number of e-commerce platforms.
Meanwhile, SF Express has rolled out a customized service for cherry buyers.
Wang said she had received online pre-orders worth 60,000 yuan (US$9,812) just four days after she put the business online.
Wang is one of the millions of Chinese taking to e-commerce to seek new business opportunities, with total e-commerce transaction volume reached more than 13 trillion yuan and creating 10 million jobs, according to official figures.
The State Council released a guideline on e-commerce development last week to foster new growth drivers amid the economic slowdown.
The government pledged to create a favorable environment for e-commerce by cutting red tape, easing market access and lowering taxation.
Efforts will be made to strengthen resource sharing, online security, financing, infrastructure and credit system services, according to the guideline.
“The e-commerce sector has become a new engine to power Chinese economy by creating new jobs, pushing industrial upgrading and stimulating consumption,” said Lin Nianxiu, deputy head of the country’s top economic planner, the National Development and Reform Commission.
“It also offers new platforms for the government and private investment to make public service such as medical care more accessible, customized and convenient,” Li added.
Chinese e-commerce giants are racing to tap the growing market, especially in under-developed rural areas.
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