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June 13, 2014

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China’s manufacturers score with World Cup deals

PRODUCING everything from the official football and toy armadillos to solar panels, Chinese manufacturers have put in a winning performance for the World Cup, which kicked off in Brazil early this morning.

Among high-profile products is the “Brazuca” 2014 FIFA World Cup ball, developed and made by Longway in Shenzhen, in southern province Guangdong, working with Adidas.

The Brazuca features six polyurethane panels bonded to keep the same weight and shape, while a latex bladder provides the desired rebound, says Adidas.

China’s manufacturers also secured contracts to produce merchandise featuring FIFA mascot Fuleco, a three-banded armadillo. The Brazilian species is threatened by hunting and loss of habitat.

Factories have been churning out the cute armored mammal since last year, reported Lu Changwei, a sports reporter with news portal, www.qq.com.

In Tianchang City, in eastern province Anhui, workers have produced 1 million Fulecos — ranging from 20 centimeters to 2 meters tall — in 13 months.

While they are still working flat out to meet demand for Fuleco, workers in Jinhua City in neighboring Zhejiang Province can finally have a rest, and perhaps wave a flag or two in celebration.

Staff there have completed contracts producing tens of millions of national flags of competing nations — including favorites Brazil, Germany, Spain and Argentina.

Meanwhile, in Yiwu, also in Zhejiang, workers have been turning out the caxirola, the official musical instrument for the 2014 World Cup.

The Brazilian percussion instrument created by Carlinhos Brown consists of a closed bell-shaped plastic basket filled with small synthetic particles.

About 90 percent of caxirola in the world are made in Zhejiang and Guangdong, according to Xinhua news agency.

Chinese manufacturers are also playing a major role in tournament infrastructure.

Yingli Solar, the world’s largest solar panel manufacturer, based in northern province Hebei, has provided 27 sets of photovoltaic systems to cities hosting World Cup games, Lu reported.

It has also installed solar energy charging stations in six stadiums, where reporters can recharge their phones and computers.

The LED screens in most stadiums are also made in China, with Aoto Electronics in Shenzhen, winning a 7 million yuan (US$1,125,000) contract.

And 600 security systems from Beijing-based Nuctech Company have been installed in eight stadiums.

But while China’s manufacturers are set for a successful World Cup, the same cannot be said for the national team, as China failed to qualify for the month-long tournament.




 

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