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China's media deals record

CHINA has broken records for the value of deals it made at this year's MIPTV, the largest international content market for interactive media.

China wrote US$6.49 million worth of deals, the highest since it began participating in the fair in 1990, CITVC senior marketing director Cheng Chunli said.

China had its largest delegation at the five-day fair, which ended in Cannes, France, on Friday, with more than 40 companies striving to break into the European and American market.

CCTV Animation announced an agreement with PorchLight Entertainment to develop and coproduce a preschool animation series.

The deal marks the first collaboration on a long format animated television series between the Chinese public broadcaster and a US company.

Britain's Platinum Films teamed up with China's Crystal Film and Animation to develop the Matt Hatter Chronicles, an animation project destined for Nickelodeon in Britain.

Fremantle Media Enterprises and China's Asian Union announced a first ever joint venture for factual programing and production.

China's sales in the last 20 years "have gone from zero to millions," Cheng said. "The experience at MIPTV has shown us how to better enter the international market," she said. "It has truly given us a platform for taking our programing to the world."

Over the past several years, China has coproduced with international counterparts nearly 1,000 hours of TV dramas, documentaries and animations. This year's MIPTV attracted more than 13,000 participants from over 100 countries.


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