Chinese film wins 2 mobile awards
By Xu Wei and Zhu Shenshen |
June 19, 2011, Sunday
|
Print Edition
Print Edition
A film documenting a Chinese couple's long-term dedication to 38 abandoned children, most of them disabled, bagged the Grand Short and Best Documentary awards yesterday at the Shanghai International Film Festival (SIFF).
"Fading Flowers" directed by Su Jiaming won the honors under the first-ever program designed for films meant to be watched via mobile platforms, such as cellphones.
Ten films, each lasting no longer than 30 minutes and free for download via the Internet, stood out from 10,000 entries from all over the world to win awards.
Hungarian film "Beast" by director Attila Till won the Best Feature Film award. The short film was inspired by media research on modern-day slavery. German director Fred Willitzkat was named Best Director for "The Soup," a story about cultural differences and prejudice.
"We are impressed by the creativity, artistry and the realistic and natural feel of many entries," said acclaimed Hong Kong film maker Tsui Hark who chaired the jury panel. "It will be a flourishing new genre of filmmaking in the near future."
"New technology has become a catalyst leading to innovative approaches in film production. Many talented young directors have put great efforts into the making of mobile films. A major reason is because the distribution channel is less costly but more efficient," Zhao Haicheng, assistant president of China Film Group Corporation, told a film forum yesterday.
In China, more than 800 million people use mobile phones, making it the easiest and most popular method for users to watch video, forum speakers said.
Besides mobile phones, the Internet is another promising channel for spreading video.
Attracting advertising revenues, Internet video business has proved to be a profitable sector with huge growth potential, according to Victor Koo, CEO and president of Youku.com, China's No. 1 Internet video website.
Koo's opinion was echoed by Liu Chun, Sohu's video department chairman, who used to have a career in traditional media in the past 18 years before coming to Sohu.
"Fading Flowers" directed by Su Jiaming won the honors under the first-ever program designed for films meant to be watched via mobile platforms, such as cellphones.
Ten films, each lasting no longer than 30 minutes and free for download via the Internet, stood out from 10,000 entries from all over the world to win awards.
Hungarian film "Beast" by director Attila Till won the Best Feature Film award. The short film was inspired by media research on modern-day slavery. German director Fred Willitzkat was named Best Director for "The Soup," a story about cultural differences and prejudice.
"We are impressed by the creativity, artistry and the realistic and natural feel of many entries," said acclaimed Hong Kong film maker Tsui Hark who chaired the jury panel. "It will be a flourishing new genre of filmmaking in the near future."
"New technology has become a catalyst leading to innovative approaches in film production. Many talented young directors have put great efforts into the making of mobile films. A major reason is because the distribution channel is less costly but more efficient," Zhao Haicheng, assistant president of China Film Group Corporation, told a film forum yesterday.
In China, more than 800 million people use mobile phones, making it the easiest and most popular method for users to watch video, forum speakers said.
Besides mobile phones, the Internet is another promising channel for spreading video.
Attracting advertising revenues, Internet video business has proved to be a profitable sector with huge growth potential, according to Victor Koo, CEO and president of Youku.com, China's No. 1 Internet video website.
Koo's opinion was echoed by Liu Chun, Sohu's video department chairman, who used to have a career in traditional media in the past 18 years before coming to Sohu.
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