Chinese win case against Hollywood
Print Edition
THE Hollywood studio that made the latest “Transformers” blockbuster must pay a Chinese scenic area more than 2 million yuan (US$300,000) because it failed to include the park’s logo.
A court in Chongqing ordered Paramount Pictures and its Beijing partner to pay the money to a park in the southwestern city, Xinhua news agency reported.
The films are wildly popular in China, with Chinese companies flocking to link their products to them, and when “Transformers: Age of Extinction” came out it became the country’s highest ever grossing movie.
Some of its scenes were filmed in the Wulong Scenic Area, and the tourism group managing the park claimed it had a product placement agreement for the logo to be shown in the footage. It filed suit in 2014, saying that its contract had been violated and demanding 20 million yuan in compensation, reports at the time said.
“Age of Extinction” was the fourth film in director Michael Bay’s robot action franchise.
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