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August 14, 2014

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Cinema uses rating system for kids鈥 films

A CINEMA in Urumqi, capital of northwest China’s Xinjiang Uygur Autonomous Region, has begun refusing children entry to films it deems unsuitable for minors.

While China has no national film-rating system, the branch of the China Film theater chain rates movies shown on its screens as being either suitable for all ages or “PG-13” (parents of children under 13 are strongly cautioned).

The rule has been in place since August 3, when local thriller “The House That Never Dies” scared young viewers at the cinema to tears, disturbing other audience members.

“We are in a residential area, which means more children come here, especially during the holidays,” said manager Yao Lin.

But rating films is not easy, because “there are neither legal grounds nor operational approaches,” Yao said.

According to ticket sellers, customers were initially confused and even outraged when they were blocked from buying tickets to “The House That Never Dies” for their children.

“But as we put up more boards advertising the rule and included the ratings of each film, most parents showed their understanding,” a worker said.

Cinema-goer Zhang Hao said he supported the move.

“My 11-year-old son has already begun imitating things he sees in cartoons on TV, so I don’t want him to do the same with things from the movies,” he said.

 


 

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