Costume-wearing official鈥檚 floral photos go viral
Print Edition
A Chinese official has been praised by the online community after appearing in a series of photographs promoting the picturesque village where she lives and works.
The photos, which feature Ouyang Feng, 27, in traditional Chinese dress, were all taken in rapeseed fields, as its yellow flowers begin to bloom at this time of year. The photos quickly became one of the most shared posts on Chinese social media over the weekend. Ouyang can be seen dreamily wandering through the sea of flowers, resplendent in her flowing, white dress, floral hairpins and parasol. Her similarity to characters out of Chinese costume dramas was not lost on netizens.
While many people were enamored with the model’s classic beauty, opinions soon split after it was revealed that she is a village official who had posed for the photographs as part of a promotional campaign. Ouyang is deputy secretary of the Communist Party of China branch of Sixi Village in Jiangxi Province. She said her only wish was to help her village cash in on the blossom-sightseeing fever that sweeps China every year.
“I’ve come here to take pictures of these flowers for four years now. I love this place and I just wanted to give something back before I leave,” said Ouyang, who will finish her official tenure in September.
The village, which has field upon field of rapeseed plants along a river, has reported an increasing number of urban tourists in recent years, all drawn by its floral splendor. These tourists are a new source of revenue for local businesses.
The photo shoot was Ouyang’s idea. She understood the power that a good viral advert has in China. She has previously used social media to boost sales of local honey and rapeseed oil.
“Many villagers did not understand what we were doing and assumed we were making a TV show,” she said. To give her images real rustic charm, she invited villagers, and a common ox, to pose with her.
The overwhelming response to the photos has been above and beyond Ouyang’s wildest expectations, she said.
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