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August 28, 2009

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Coupons, patriotic films an anniversary match

BEIJING will offer nearly 1 million discount coupons in a bid to get residents to watch patriotic films opening next month to celebrate the 60th anniversary of the founding of the People's Republic of China.

From September 1 to 20, after buying a full price ticket for a domestic film at any cinema in Beijing, moviegoers will receive one of the coupons, said Wang Jian, an official with the Beijing Municipal Bureau of Radio and Television. "About 900,000 people are expected to go to the cinema during this time."

From October 1 to November 30, audiences holding a coupon will have to pay only 10 yuan (US$1.50) for a ticket to any movie being shown, compared with an average ticket price of 34 yuan, he said.

"Jian Guo Da Ye," or "The Great Cause of China's Founding," is set for release on September 17. It features more than 100 stars including Jet Li, Jackie Chan and Andy Lau.

"We will hold special screenings for orphans and children of migrant workers from August 30," Wang added.


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