Development of Sino-Russia trading proves sweet
Print Edition
Vodka, ice cream, flour and soybean oil, all well-known export commodities from Russia, are proving popular with visitors to the ongoing China-Russia Expo in Harbin.
However, one of the most sought-after Russian specialties at the expo is a type of chocolate candy made by Russia鈥檚 KDV Group. In China, the confectionery is widely known as purple candies because of its distinctive purple wrappers.
Purple candies have been catching on in China as many people post photos and videos of them tasting the sweets on social network platforms and short video platforms.
鈥淢y friends told me purple candies are very popular on the Internet and they do taste good,鈥 said a Harbin resident Wang Xin, who bought four packets.
Lu Wei, chairman of a trading company in Heilongjiang, said that the huge popularity of purple candies was unimaginable when his company started importing the product in 2014.
鈥淲e never expected purple candies to become such a hit in China,鈥 Lu said.
In 2015, Lu鈥檚 company sold about 2,000 tons of purple candies to customers across China. The number skyrocketed to nearly 20,000 tons last year, which brought in revenue of more than 400 million yuan (US$58 million).
Song Kui, president of the Contemporary China-Russia Regional Economy Research Institute in Heilongjiang, said the popularity of the sweet is indicative of the latest trend of Sino-Russia bilateral trade.
鈥淎gricultural products and other foods now constitute a larger share of Sino-Russia trade, reflecting significant changes in the trade structure,鈥 Song said. 鈥淚n this context, Sino-Russia trade is bringing benefits to more people in the two countries.鈥
Official data showed the bilateral trade volume between China and Russia last year exceeded US$100 billion, a record high. In particular, trade of agricultural products rose 31 percent year on year in the first 11 months of 2018.
Song鈥檚 view is echoed by Lu. 鈥淧urple candies witness the development of Sino-Russia trade,鈥 he said.
Lu鈥檚 company specialized in importing Russia鈥檚 engineering machinery, wood and steel in the 1990s but its focus has now been switched to bringing a variety of Russian foods to more Chinese tables.
Lu added that infrastructure construction in recent years has facilitated cross-border trade between China and Russia.
He expected that the first highway bridge connecting the two countries, which is under construction, would further boost trade and people-to-people exchanges.
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