Diamonds on offer for Games record breakers
Source: Shanghai Daily |
August 12, 2010, Thursday
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Print Edition
Print Edition
HONG Kong athletes will receive a diamond worth 100,000 yuan (US$14,770) if they break a world record at November's Asian Games in Guangzhou, capital of Guangdong Province.
Breaking an Asian record would earn them a diamond worth 50,000 yuan, the China News Service said yesterday.
The offer is being made in recognition of Hong Kong's promotion of the event.
At the last Asian Games in Doha four years ago, the only world marks set were in weightlifting and shooting, while a majority of continental records remained intact.
Organizers have raised more than 3 billion yuan in sponsorship for November's Asian Games, offsetting almost a third of core costs.
Fang Daer, director of marketing for the organizing committee, told reporters that, although dwarfed by the 20.5 billion yuan made by the marketing campaign for the 2008 Beijing Olympics, Guangzhou's revenue from its 46 corporate partners represented a healthy return.
The core costs of building and renovating sporting venues are just part of the huge investment in infrastructure in the city being undertaken ahead of the Games.
Local media is estimating the final bill could come to more than 30 billion yuan.
Fang would not comment on those estimates, the South China Morning Post reported, but said the benefits for the city would be long-lasting.
Breaking an Asian record would earn them a diamond worth 50,000 yuan, the China News Service said yesterday.
The offer is being made in recognition of Hong Kong's promotion of the event.
At the last Asian Games in Doha four years ago, the only world marks set were in weightlifting and shooting, while a majority of continental records remained intact.
Organizers have raised more than 3 billion yuan in sponsorship for November's Asian Games, offsetting almost a third of core costs.
Fang Daer, director of marketing for the organizing committee, told reporters that, although dwarfed by the 20.5 billion yuan made by the marketing campaign for the 2008 Beijing Olympics, Guangzhou's revenue from its 46 corporate partners represented a healthy return.
The core costs of building and renovating sporting venues are just part of the huge investment in infrastructure in the city being undertaken ahead of the Games.
Local media is estimating the final bill could come to more than 30 billion yuan.
Fang would not comment on those estimates, the South China Morning Post reported, but said the benefits for the city would be long-lasting.
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