E-commerce helps to revitalize rural areas
Print Edition
Sharing economy, social platforms, and other new business formats are proving effective tools for China’s poverty alleviation campaign in rural areas.
E-commerce is now helping to revitalize China’s rural areas.
China’s Ministry of Commerce said it allocated 4.14 billion yuan (US$654 million) last year to encourage e-businesses in 499 poverty-stricken counties, covering 60 percent of the total poor counties across the country.
A total of 237 counties on China’s poorest list were selected as pilot areas to cast off poverty by developing e-business.
Online retail sales in the country’s most impoverished counties grew 52.1 percent from a year ago to stand at 120.79 billion yuan in 2017. The growth was 13 percentage points higher than the overall rate in rural areas.
E-commerce is providing a platform to sell agricultural produce with regional features online.
JD.com, one of the country’s e-commerce giants, has helped to sell more than 3 million agricultural products for 832 poor counties, with online sales surpassing 20 billion yuan.
Furthermore, over 25,000 rural residents got a job thanks to the online businesses in these counties.
Many of the agricultural products even became online hits, such as “Running Chicken,” a pilot project to help poor rural households in Hebei Province to earn money by selling chickens, kiwi fruit in Cangxi, southwest Sichuan Province and black bee honey in northeastern China’s Heilongjiang Province.
As a result, an increasing number of poverty-stricken areas have shaken off poverty and have begun taking strides along the path to prosperity.
A prickly pear producer in southwest China’s Guizhou Province, for instance, registered an online sale of 8.19 million yuan in 2017. The business provided jobs for 1,394 people from 367 poor households and increased their annual income by 2,000 yuan on average.
The same effect took place in remote Wenshan of southwest China’s Yunnan Province.
An extra 8,000 yuan on average has been created for each of the 840 rural families taking part in e-commerce, since the new business form was introduced to the border county.
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