Home
News
In Focus
Business
Metro
Nation
World
Sports
Feature
Opinion
View more 禄Opinion Columns
Wan LixinOpinion deputy editor of Shanghai Daily
City-born architect lists inspiration behind his designs in a new book
Digitization helps preserve, disseminate intangible cultural heritage
Sunday
- Subscribe
Expensive gift ads to go off the air
Source: Agencies |
February 7, 2013, Thursday
|
Print Edition
Print Edition
chinese radio and television stations are to ban advertisements advocating expensive products as gifts such as watches, rare stamps and gold coins, as part of a push by the government to crack down on extravagance and waste.
Such advertisements had "publicized incorrect values and helped create a bad social ethos", the State Administration of Radio, Film and Television said.
The ban comes after repeated calls from China's new Party chief Xi Jinping for a renewed fight against graft.
But it could take a toll on expensive product manufacturers who advertise on Chinese television and radio.
Makers of expensive Chinese liquors including Kweichow Moutai Co Ltd and Wuliangye Yibin Co Ltd routinely dominate the annual ad auction at China's official television network, CCTV.
Producers of the fiery Chinese liquor known as baijiu, were hit in December by an official ban on alcohol at military events.
High-end bottles of the grain-based liquor can cost thousands of yuan.
The latest crackdown on corruption has also hit jewelry retailers hard, especially after high-end watches became a symbol of graft.
Such advertisements had "publicized incorrect values and helped create a bad social ethos", the State Administration of Radio, Film and Television said.
The ban comes after repeated calls from China's new Party chief Xi Jinping for a renewed fight against graft.
But it could take a toll on expensive product manufacturers who advertise on Chinese television and radio.
Makers of expensive Chinese liquors including Kweichow Moutai Co Ltd and Wuliangye Yibin Co Ltd routinely dominate the annual ad auction at China's official television network, CCTV.
Producers of the fiery Chinese liquor known as baijiu, were hit in December by an official ban on alcohol at military events.
High-end bottles of the grain-based liquor can cost thousands of yuan.
The latest crackdown on corruption has also hit jewelry retailers hard, especially after high-end watches became a symbol of graft.
- About Us
- |
- Terms of Use
- |
-
RSS - |
- Privacy Policy
- |
- Contact Us
- |
- Shanghai Call Center: 962288
- |
- Tip-off hotline: 52920043
- 娌狪CP璇侊細娌狪CP澶05050403鍙-1
- |
- 浜掕仈缃戞柊闂讳俊鎭湇鍔¤鍙瘉锛31120180004
- |
- 缃戠粶瑙嗗惉璁稿彲璇侊細0909346
- |
- 骞挎挱鐢佃鑺傜洰鍒朵綔璁稿彲璇侊細娌瓧绗354鍙
- |
- 澧炲肩數淇′笟鍔＄粡钀ヨ鍙瘉锛氭勃B2-20120012
Copyright 漏 1999- Shanghai Daily. All rights reserved.Preferably viewed with Internet Explorer 8 or newer browsers.
