Film makers rush to release in 3D
Source: Xinhua |
April 10, 2010, Saturday
|
Print Edition
Print Edition
LEADING Chinese film makers are lining up 3D movie projects in the hope of capitalizing on the spectacular success of "Avatar" and the latest Hollywood 3D blockbuster "Alice in Wonderland."
The China Film Group Corp, a major production house and distributor, has two animated 3D films in the pipeline, company spokesman Weng Li said yesterday, although he declined to give details. The company was also considering ideas for 3D live-action films, he said.
The movies would likely follow the release of "The Tangshan Earthquake" from one of China's most commercially successful directors, Feng Xiaogang.
Feng said in January that he had decided to transform the film of the devastating 1976 earthquake into a 3D film for its planned release date of July 28.
He said it had potential as another IMAX blockbuster.
Weng said CFGC believed 3D cinema would develop rapidly in China.
He said the company was extremely satisfied with the box office takings for "Alice," which was distributed by CFGC, although it still lagged behind "Avatar."
"Alice" took 168.6 million yuan (US$24.7 million) in its first 12 days in China. "Avatar" took 309 million yuan within eight days and has earned a record 1.3 billion yuan.
"The two movies are not comparable. A high budget and 14 years of production makes 'Avatar' a once-in-a-decade event," Weng said.
China has so far screened eight foreign movies and two domestic movies in 3D, though the domestic films performed poorly, according to the CFGC.
However, "Avatar" has prompted a spike in 3D investment, Weng said.
A senior manager with the state-owned CFGC, who declined to be named, said: "The huge potential for 3D movies is luring more investment and it will take only one or two years for Chinese studios to mature in 3D production."
China has about 1,100 3D screens, a third of the total cinema screens, but cinemas are gradually updating facilities.
The CFGC said the number of IMAX screens, larger in size and especially good for 3D films, remained very small at an estimated 14 nationwide.
The China Film Group Corp, a major production house and distributor, has two animated 3D films in the pipeline, company spokesman Weng Li said yesterday, although he declined to give details. The company was also considering ideas for 3D live-action films, he said.
The movies would likely follow the release of "The Tangshan Earthquake" from one of China's most commercially successful directors, Feng Xiaogang.
Feng said in January that he had decided to transform the film of the devastating 1976 earthquake into a 3D film for its planned release date of July 28.
He said it had potential as another IMAX blockbuster.
Weng said CFGC believed 3D cinema would develop rapidly in China.
He said the company was extremely satisfied with the box office takings for "Alice," which was distributed by CFGC, although it still lagged behind "Avatar."
"Alice" took 168.6 million yuan (US$24.7 million) in its first 12 days in China. "Avatar" took 309 million yuan within eight days and has earned a record 1.3 billion yuan.
"The two movies are not comparable. A high budget and 14 years of production makes 'Avatar' a once-in-a-decade event," Weng said.
China has so far screened eight foreign movies and two domestic movies in 3D, though the domestic films performed poorly, according to the CFGC.
However, "Avatar" has prompted a spike in 3D investment, Weng said.
A senior manager with the state-owned CFGC, who declined to be named, said: "The huge potential for 3D movies is luring more investment and it will take only one or two years for Chinese studios to mature in 3D production."
China has about 1,100 3D screens, a third of the total cinema screens, but cinemas are gradually updating facilities.
The CFGC said the number of IMAX screens, larger in size and especially good for 3D films, remained very small at an estimated 14 nationwide.
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