鈥楪randpa Fei鈥 finds fame on Net at 75
Print Edition
Like many men at his age, Peng Guofei, 75, is a doting grandfather. Unlike his peers, he is also an avid livestreamer who has garnered Internet fame.
鈥淚鈥檓 the 鈥榅iangxi Grandpa Fei鈥 for everyone on the Internet,鈥 Peng said at his home in Yangmu Village in the Xiangxi Tujia and Miao Autonomous Prefecture in central China鈥檚 Hunan Province.
Discussing social issues, introducing tourist attractions and touting local specialties, Peng has attracted 161,000 followers on his Douyin account, receiving more than 100 million views and 3.45 million likes.
Peng鈥檚 hometown Yangmu, situated deep in a mountainous area, had a high poverty rate of 40.5 percent in 2014.
Industrial development had been restricted by the poor infrastructure in the village.
Thanks to the country鈥檚 poverty alleviation efforts, Yangmu has seen improving water and electricity facilities in recent years.
A 15-kilometer optical fiber has been laid and the village has achieved full 4G coverage.
The oldest student
In 2019, the village was lifted out of poverty, with the poverty rate dropping to 0.33 percent.
To help villagers increase income and prevent them from returning to poverty, local officials turned their eyes to livestreaming e-commerce.
At the end of 2019, village officials invited well-known media professionals to start a livestreaming training class for villagers.
When Peng heard the news, he signed up for the class immediately.
鈥淗e told us he鈥檇 like to be an Internet celebrity,鈥 said Dai Haiwen, a Party cadre of the village. 鈥淎lthough Peng is the oldest person in the training course, he was very active in class and had a strong interest in new things.鈥
After the one-month training class, Peng opened the account of 鈥淴iangxi Grandpa Fei鈥 on Douyin in September, embarking on a journey to become a well-known livestreamer.
鈥淕arnering internet fame can make more people know about my hometown鈥檚 special products. The livestreaming sessions are a channel for us to lure customers and make handsome profits,鈥 said Peng.
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