Hollywood puts more eyes on China
Source: Xinhua |
July 2, 2013, Tuesday
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Print Edition
Print Edition
KEANU Reeves, star of Hollywood blockbusters "Speed" and "The Matrix," is visiting cities in China to promote his directorial debut "Man of Tai Chi."
The upcoming action film, scheduled for release on July 5, is set in Beijing and centers around Chinese martial arts. The cast includes Chinese actors Karen Mok, Chen Hu and Ye Qing.
Industry observers believe the China-US co-production indicates a deeper integration of the Hollywood film industry in the Chinese market.
An increasing number of Hollywood films are featuring Chinese elements. Paramount Pictures announced in May that "Transformers 4" would be shot in China and feature Chinese actress Li Bingbing.
Zhang Huijun, president of the Beijing Film Academy, said Hollywood's focus on China reflects its recognition of the country's growing role in the global film industry.
According to statistics released by the State Administration of Radio Film and Television in January, the total value of the Chinese box office has soared to 17.07 billion yuan, making China the second-largest movie market in the world, only behind the United States.
As China's movie market gains importance globally, Hollywood film companies are rushing to find ways to get their share, Zhang said.
"Hollywood movie makers are not only adding Chinese elements to their films, but also trying to internalize Chinese elements in their narratives and tell Chinese stories to global viewers," Zhang added.
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