Improved grades with these undies
By Wang Xiang |
June 26, 2010, Saturday
|
Print Edition
Print Edition
AS students eagerly await their results of the college entrance exam this week, five former top performers became underpants brand ambassadors to share their recipes for success.
Anyone who buys the "Personal Talisman" underpants will also get a 10,000-word booklet entitled "Secrets of Champions," written by five top performers -- two boys and three girls -- from the provinces of Hubei, Henan, Guangdong and Fujian last year, China Central Television reported yesterday.
The champions' underpants are only the start of the annual parade of the exam's top performers.
About 100 formerly unknown young students from around the country will become suddenly famous when their names are revealed as this year's top performers.
They will be invited to talk shows, television game shows, and myriads of interviews to share their experience again and again. The buzz will not end throughout their three-month summer vacation.
The hype sparked concerns that these students may start worshipping the holy dollar even before they start university studies.
Universities were the first to get ready for these young stars as applications started.
Guangdong University of Foreign Studies promised a 120,000-yuan (US$17,665) scholarship for every top performer applying to the school as well as exemption from four years' fees.
The report said these top students get rewarded for their hard work by their high schools as well as with scholarships from the best colleges in China. But they gain much more from advertising.
High expectations
Every year, top performers were invited to do advertisements for education institutions, electronic dictionaries and food supplements, although education authorities in many provinces warned against it.
Li Qingxian, a Guangxi Zhuang Autonomous Region education official, told CCTV that these lucky students might suffer if they did not live up to the high expectations.
Li said Guangxi high schools were told to not pressure their top performers, but the authority was in no place to stop graduate students from doing whatever they choose to.
Anyone who buys the "Personal Talisman" underpants will also get a 10,000-word booklet entitled "Secrets of Champions," written by five top performers -- two boys and three girls -- from the provinces of Hubei, Henan, Guangdong and Fujian last year, China Central Television reported yesterday.
The champions' underpants are only the start of the annual parade of the exam's top performers.
About 100 formerly unknown young students from around the country will become suddenly famous when their names are revealed as this year's top performers.
They will be invited to talk shows, television game shows, and myriads of interviews to share their experience again and again. The buzz will not end throughout their three-month summer vacation.
The hype sparked concerns that these students may start worshipping the holy dollar even before they start university studies.
Universities were the first to get ready for these young stars as applications started.
Guangdong University of Foreign Studies promised a 120,000-yuan (US$17,665) scholarship for every top performer applying to the school as well as exemption from four years' fees.
The report said these top students get rewarded for their hard work by their high schools as well as with scholarships from the best colleges in China. But they gain much more from advertising.
High expectations
Every year, top performers were invited to do advertisements for education institutions, electronic dictionaries and food supplements, although education authorities in many provinces warned against it.
Li Qingxian, a Guangxi Zhuang Autonomous Region education official, told CCTV that these lucky students might suffer if they did not live up to the high expectations.
Li said Guangxi high schools were told to not pressure their top performers, but the authority was in no place to stop graduate students from doing whatever they choose to.
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