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August 4, 2010

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'Inception' coming soon

SCI-FI thriller "Inception" will be released on Chinese mainland, the country's film importer said yesterday, giving a lucrative foreign market to the Christopher Nolan movie that has already become a global sensation.

China Film Group will give the production one of its coveted 20 annual slots for revenue-sharing imports, Yuan Wenqiang, an executive who oversees imports for the state-owned company, said. The 148-minute film has already cleared Chinese censors, he said.

China splits revenues with foreign studios on 20 of their movies every year - a rule that effectively limits the mainland to 20 foreign blockbusters a year. It buys the rights to other lesser-known foreign films at flat rates.

Yuan said he didn't have a release date.

Chinese media reports gave conflicting dates. News website Sina.com said September 21 in a report last week, but another website, Sohu.com, said September 2.

"Inception," which is also being released in IMAX format, will face competition from a number of Chinese-language blockbusters in September, among them Zhang Yimou's "The Love of the Hawthorn Tree," Andrew Lau's "The Legend of the Fist: The Return of Chen Zhen," and the John Woo-produced "Reign of Assassins."

Starring Leonardo DiCaprio, Ken Watanabe, Marion Cotillard and Ellen Page, "Inception" follows a team of brain-tapping experts who are hired by a Japanese businessman to influence the thinking of the heir to an energy conglomerate.




 

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