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Made in China goes global

CHINA'S Ministry of Commerce has launched a global advertisement campaign to promote "Made in China" as a brand to boost the nation's international image.

The ministry has bought six weeks of TV time on CNN Asia. Last week's advertisement debut was China's first national campaign in overseas media. It will soon be seen in North America and Europe too, according to today's Huaxi Metropolis Daily.

The ad uses the slogan 'Made in China, Made with the World' and highlights the way Chinese companies cooperate with overseas firms to produce high-quality goods.

Tags show "Made in China with American sports technology" on running shoes, a "Made in China" iPod player with "software from Silicon Valley," and so on.


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