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November 24, 2015

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Ministry wants games for older players

The Ministry of Culture has pledged to ensure 鈥渉ealthy鈥 content of video games and to attract older people to gaming, following the lifting of a ban on games consoles and arcades.

Though China holds opportunities for games companies, the industry lacks innovation and promotion in the country, according to a statement released by the ministry after a gaming industry conference in Beijing on Sunday.

鈥淕ame content should be healthy and not cross the red line,鈥 said the statement, adding that arcades should be light and spacious. It did not elaborate on what it meant by 鈥渉ealthy,鈥 but authorities often block the release of games deemed too violent or pornographic.

The ministry said games should be designed for different age groups, not just teenagers.

China has long feared that games and related problems such as gambling could have adverse effects on youth.

The ministry only lifted its ban on making and selling games consoles in June, finally giving Sony鈥檚 Playstation 4 and Microsoft鈥檚 Xbox One the chance to compete with PC games.

Chinese companies are expanding their presence in the gaming market, with Tencent holding large stakes in big foreign players such as Activision Blizzard, developer of 鈥淐all of Duty鈥 and 鈥淲orld of Warcraft.鈥

According to iResearch.cn, China鈥檚 online gaming market was worth 110.8 billion yuan (US$17.3 billion) in 2014.


 

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