Missing PR man linked to CCTV probe returns home
Print Edition
THE China chief of United States-based public relations firm Edelman, who had been reported missing since August after he began assisting authorities with an unspecified investigation, has returned to his family, the company said yesterday.
Steven Cao, who co-founded Edelman subsidiary Pegasus Public Relations Consulting, was detained during the summer. At the time, Edelman said it did not know where he was.
Cao set up Pegasus with embattled celebrity news anchor Rui Chenggang and another partner. Rui was detained in July amid a broader corruption probe into state broadcaster China Central Television, where he hosted a popular financial news program.
“We learned that Steven Cao has returned to his family,” Edelman said in a statement.
Asked whether the firm still employed Cao, Edelman said it did not discuss the employment status of current or former employees. It also did not say where Cao had been since August.
The company said earlier that Cao was cooperating with authorities on the investigation.
Edelman bought Pegasus in 2007. It said earlier it expected Rui, who was working at CCTV at the time, to divest his minority shares right away. But Rui did not sell off his stake to Cao until three years later, Edelman said.
Rui is among several employees to be swept up in a broad investigation into CCTV.
President Xi Jinping has vowed to take down powerful “tigers” and lowly “flies” in an anti-graft campaign, warning that corruption threatens the survival of the Communist Party.
Rui is famous for starting a movement to oust a Starbucks outlet from Beijing’s Forbidden City. Starbucks is a client of Edelman.
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