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September 8, 2021

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Movie madness for Mid-Autumn break

The Mid-Autumn Festival holiday starts on September 19 and will last for three days this year.

Although highly-anticipated films like 鈥淭he Battle at Lake Changjin鈥 have opted for the more lucrative National Day movie period, China鈥檚 Mid-Autumn Festival holiday box office still has much to offer to moviegoers.

鈥淐loudy Mountain,鈥 a disaster movie starring Zhu Yilong, which has recently begun its preview screening, is set to be formally released on September 17, just two days ahead of the holiday. It remains one of the most anticipated movies of the holiday, according to film data platform Maoyan.

September 19 will see the release of multiple titles, including romance film 鈥淭o Be With You,鈥 family drama 鈥淎ll About My Mother鈥 starring Xu Fan, comedy-drama 鈥淗appiness is Like Juice,鈥 animated adventure 鈥淭roll: The Tale of a Tail,鈥 according to the schedule, which may be subject to change.

Also slated for release on the same day is 鈥淪wimming Out Till the Sea Turns Blue,鈥 a documentary by Jia Zhangke that turns the spotlight on a group of Chinese writers, including Jia Pingwa, Yu Hua, and Liang Hong.

China鈥檚 box office revenue generated from January 1 to yesterday totaled 33.22 billion yuan (US$5.15 billion), much lower than the same period in 2019.


 

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