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New media, New China: Xinhua relaunch on global networks
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China's official news agency Xinhua has re-launched its English-language presence on Twitter, Facebook and YouTube, it announced.
By January Xinhua had 30 accounts in different names across the three platforms, it said.
"The most influential are the official accounts on Twitter and Facebook, with 1.3 million and 740,000 followers respectively," it said at the weekend. "These accounts have played a role in promoting understanding between China and the outside world."
But it acknowledged that the parallel accounts "made it difficult for Xinhua to catch up with the world's leading media".
From Sunday it unified its output into one account for each service, all of them re-branded as "New China" -- the English translation of the agency's name.
The move "marks a new phase for Xinhua's presence on global social media", it said.
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