No more Afraid Of Wife Technology
Print Edition
Beijing Afraid Of Wife Technology and What You Looking At Technology are the kind of company names that will become a thing of the past under new government rules.
After launching a campaign to eliminate public signs with poor English translations, the authorities are now taking aim at firms that attempt to register names that are excessively long or strange.
The Legal Daily cited names of existing firms that would not be allowed under the new rules, including Shanghai Wife Biggest Electronic Commerce and Hangzhou No Trouble Looking For Trouble Internet Technology.
The newspaper also gave the example of a condom company called There Is A Group Of Young People With Dreams, Who Believe They Can Create Wonders Of Life Under Uncle Niu鈥檚 Leadership Internet Technology.
The State Administration for Industry and Commerce, which introduced the rules this month, is also banning company names deemed offensive or racist or having religious or political connotations.
China鈥檚 drive for normality moved the government to previously ban 鈥渨eird architecture鈥 in a country that has seen a construction boom.
The Beijing headquarters of state broadcaster China Central Television is popularly nicknamed 鈥淭he Big Underpants鈥 and there were complaints that a pair of bridges in the southwestern megalopolis of Chongqing were reminiscent of female genitalia.
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