Online drama without permit to be banned
Print Edition
The streaming of drama that does not have a government permit has been banned, with online drama now subject to the same regulation as applies to regular television series.
The creation and planning of major Internet dramas should be subject to archival administration, according to a circular on television drama published yesterday.
Oversight of the ideological and artistic merit of content must be strengthened before a drama is streamed online, it said.
The government will encourage good television production institutions to work with Internet dramas to improve their quality, it added.
Internet dramas have experienced rapid growth in China in recent years with several hugely popular.
The circular said industry associations should introduce cost allocation guidelines to guide companies in a more reasonable structure to optimize the remuneration of actors.
Broadcasting platforms should not regard stars as the sole bargaining criterion when purchasing dramas, the circular said.
China Central Television, provincial satellite stations, and major online platforms have been asked to designate prime time to include content on revolution and military themes or rural and ethnic minority life.
Incentives will be given to enable good series to go global, while domestic companies will be encouraged to cooperate with foreign counterparts.
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