Peng's designer refusing to cash in
Source: AFP |
March 28, 2013, Thursday
|
Print Edition
Print Edition
THE Chinese fashion brand that designed bags and clothes for the country's first lady has turned down the chance to make a fortune from her endorsement, saying yesterday that no similar items will be on offer.
Peng Liyuan, a household name in China as a folk singer, set off a media and Internet frenzy with her elegant style during President Xi Jinping's visit to Russia and African countries.
Even though none of Peng's clothes bore conspicuous logos, intrigued Internet users still managed to identify one manufacturer as Exception de Mixmind, a Chinese brand based in the southern city of Guangzhou.
Yesterday, the company confirmed that it had made some of Peng's clothes, together with Wuyong, another Chinese label. Her choice showed "trust and support for national brands," it added.
But the company had no plans to offer Peng's admirers the opportunity to imitate her, it said.
"On this occasion the design and manufacturing are specialized and custom-made and the items are not for sale publicly," it said.
But other business-minded Chinese vendors are cashing in on the enthusiasm.
Replicas of Peng's clothes were being offered on online marketplace Taobao within hours of her stepping off the plane in Moscow.
A trench coat resembling the one that she wore when she touched down was 1,822 yuan (US$290) in one online store yesterday.
Peng Liyuan, a household name in China as a folk singer, set off a media and Internet frenzy with her elegant style during President Xi Jinping's visit to Russia and African countries.
Even though none of Peng's clothes bore conspicuous logos, intrigued Internet users still managed to identify one manufacturer as Exception de Mixmind, a Chinese brand based in the southern city of Guangzhou.
Yesterday, the company confirmed that it had made some of Peng's clothes, together with Wuyong, another Chinese label. Her choice showed "trust and support for national brands," it added.
But the company had no plans to offer Peng's admirers the opportunity to imitate her, it said.
"On this occasion the design and manufacturing are specialized and custom-made and the items are not for sale publicly," it said.
But other business-minded Chinese vendors are cashing in on the enthusiasm.
Replicas of Peng's clothes were being offered on online marketplace Taobao within hours of her stepping off the plane in Moscow.
A trench coat resembling the one that she wore when she touched down was 1,822 yuan (US$290) in one online store yesterday.
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