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March 22, 2018

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Pig e-market flourishes in Chongqing high-tech zone

Long and big-bellied Rongchang pigs provide ideal pork for a Chinese delicacy huiguorou, or stir-fried pork slices in spicy sauce, but the fame of the pig breed is transcending the catering industry.

Rongchang District is located in Chongqing City, a sprawling metropolis in southwest China. Last month, a 17-square-kilometer area in the district was marked as a national high-tech industrial and development zone.

This month, the State Council, China’s Cabinet, approved a total of 12 zones to be national high-tech zones. Among them are Rongchang and Yongchuan in Chongqing, Chuxiong in Yunnan Province, Gongqingcheng and Fengcheng in Jiangxi Province, Zhanjiang and Maoming in Guangdong.

The new addition brings the total number of such zones to 168, said the Chinese Ministry of Science and Technology.

“Most of the zones are industrial ones, and Rongchang is the first agricultural high-tech zone nationwide,” said Cao Qingyao, Communist Party secretary of Rongchang District.

Rongchang has a strong pig breeding and trading tradition. There is a live pig e-trade market in the zone.

Pig farmers, agri-companies, supermarkets and dealers trade through the platform.

Last year, over 100 million live pigs were sold through the online market and total trade volume was 37 billion yuan (US$5.8 billion). Its live pig turnover was about a third of the national total.

“The live pig e-market gives us pricing power. We are also developing new technologies to bring changes to traditional pig farming,” Cao said.

Now 412 companies in pharmaceutical, animal feed and stock breeding machinery have gathered in the zone.

Many such zones have proved successful and companies in them have created more jobs for local areas, experts said.

“The aim of creating these zones is quality growth. These high-tech zones could lead regional industrial upgrading and create fresh experiences to be shared,” Cao said.

“These zones will lead innovation and technological progress. They are hoped to be new growth engines for regional economic integration and upgrading,” said Peng Diyun, a professor at Nanchang University.




 

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