Prime-time ban for overseas TV series
By Xu Wei |
February 14, 2012, Tuesday
|
Print Edition
Print Edition
CHINA has banned overseas TV dramas from being shown during prime time (7-10pm).
The State Administration of Radio, Film and Television also said yesterday that the length of each overseas TV drama should not exceed 50 episodes. Additionally, foreign productions tackling the issues of crime and violence or with vulgar content are prohibited on TV screens.
It further suggested that TV stations introduce dramas from many different countries to avoid too frequent showing of productions from any one country or region.
The broadcasting time for an imported TV series on a given channel may not surpass a third of the total amount of time that channel dedicates to broadcasting TV series, the administration said.
In order to enhance the quality of imported TV shows and expand sources for high-definition TV programs, the HD versions of overseas TV series would receive priority consideration during imports, it said.
Programs specifically designed to introduce foreign TV series may not show more than three minutes of a given series, the administration said.
It also urged provincial TV administrators to intensify supervision over all TV channels under their jurisdiction and to increase penalties for content providers who violate regulations.
Ren Jianwei, an official from the Film and TV Drama Center of Shanghai Media Group, said the announcement would not have much influence on the center's current TV drama purchasing and screening plan.
"Many of the regulations used to be conveyed orally and they are not new to us," she said. "Overseas TV dramas take up a very small proportion of the local screen. Since middle-aged people are our biggest audience, heartwarming domestic dramas will continue to be our first choice for the prime time."
Ren added that overseas TV dramas will be mostly screened during the summer and winter holidays. Inspiring and positive dramas of high artistry will be introduced for young people, she said.
However, many of the city's foreign drama fans are bound to feel disappointed at the latest move. Qiu Zhonglin, a fan of American dramas, said he would have to resort to the Internet or DVDs for his viewing.
The State Administration of Radio, Film and Television also said yesterday that the length of each overseas TV drama should not exceed 50 episodes. Additionally, foreign productions tackling the issues of crime and violence or with vulgar content are prohibited on TV screens.
It further suggested that TV stations introduce dramas from many different countries to avoid too frequent showing of productions from any one country or region.
The broadcasting time for an imported TV series on a given channel may not surpass a third of the total amount of time that channel dedicates to broadcasting TV series, the administration said.
In order to enhance the quality of imported TV shows and expand sources for high-definition TV programs, the HD versions of overseas TV series would receive priority consideration during imports, it said.
Programs specifically designed to introduce foreign TV series may not show more than three minutes of a given series, the administration said.
It also urged provincial TV administrators to intensify supervision over all TV channels under their jurisdiction and to increase penalties for content providers who violate regulations.
Ren Jianwei, an official from the Film and TV Drama Center of Shanghai Media Group, said the announcement would not have much influence on the center's current TV drama purchasing and screening plan.
"Many of the regulations used to be conveyed orally and they are not new to us," she said. "Overseas TV dramas take up a very small proportion of the local screen. Since middle-aged people are our biggest audience, heartwarming domestic dramas will continue to be our first choice for the prime time."
Ren added that overseas TV dramas will be mostly screened during the summer and winter holidays. Inspiring and positive dramas of high artistry will be introduced for young people, she said.
However, many of the city's foreign drama fans are bound to feel disappointed at the latest move. Qiu Zhonglin, a fan of American dramas, said he would have to resort to the Internet or DVDs for his viewing.
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