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March 10, 2010

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Ratings urged for animation


CHINA should work out a rating system for its animation products "as soon as possible" to protect children from exposure to pornography and excessive sex and violence, a political adviser said yesterday.

Zhu Yilong, member of the National Committee of the Chinese People's Political Consultative Conference, made the proposal on the sidelines of the ongoing session of the top political advisory body in Beijing.

Zhu said the current problems in China's animation industry included the public's lack of awareness about the importance of content ratings.

Calls for a film rating system have receded since 2004, when the issue was discussed by some senior officials of the State Administration of Radio, Film and Television, which censors and supervises films and animation products produced in China.

The administration preferred banning some foreign and domestic films with adult content from China's theaters, rather than restricting them to adult viewings because of the possible harm to children.



 

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