Report says 70 percent of netizens now read news on mobile devices
Print Edition
MORE than 500 million Chinese now read news on their mobile devices, accounting for more than 70 percent of the nation’s netizens, revealed a report on China’s journalism development.
The report published yesterday by the All-China Journalists Association said that social networks and news apps have become an increasingly important channel for people to obtain information.
China’s media industry reached 1.3 trillion yuan (US$186 billion) in 2015, an increase of 12.3 percent from 2014. In 2014, the Internet accounted for 47.2 percent of the media industry. The figure increased to 51.8 percent in 2015.
In the first half of last year, Internet advertising spending grew by 26.9 percent, 10 percentage points more than the same period in 2015.
The report noted the “profound changes in the media industry and media environment” last year following efforts by news outlets to integrate traditional and new media.
Technological development has driven media reform, citing the wider application of big data, cloud computing, robots, drones and virtual reality technologies. It was also noted that thanks to support from the Communist Party of China and the central government, the media industry had developed rapidly, creating a healthy and vital environment for news outlets and reporters.
There has been improved regulation and supervision of media outlets and their products, as well as enhanced intellectual property right protection in the sector.
The report also said that the development of new media created more channels for the public to express opinion. However, it also noted challenges faced by some Chinese media organizations.
Citing statistics from another report, it said 43 billion newspapers had been printed in 2015, a 7.29 percent drop from the previous year. Revenue and profits for newspapers also decreased by 10.3 percent and 53.21 percent respectively.
The report also noted China had 223,925 press-card holding journalists at the end of 2016.
Of these journalists, 84,130 worked for newspapers and 6,007 for periodicals, 2,801 journalists were employed by news agencies, 129,829 worked for radio, TV stations or production firms, and 1,158 were employed by news websites.
In terms of demographic data, 38.92 percent of the journalists were aged between 30 and 40, 34.2 percent were between 40 and 50, while males accounted for 52.45 percent.
The ACJA report also attached great attention to the protection of journalists and regulation regarding journalistic ethics, which have been reinforced to address fake and false reporting.
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