Restaurant just what the doctor ordered
Print Edition
A RENOWNED cardiologist sits with a former student eating grilled kebabs in Beijing.
A few minutes later, a senior executive editor with the world’s leading medical journal, The Lancet, walks in.
At another table, three anesthetists chat about their working day.
They are at a Chinese grillroom named Liuyedao, the Chinese name for The Lancet.
Set up by a group of Chinese doctors, the restaurant has received widespread attention for its unusual promotion strategy.
It offers discounts to customers who have published articles in the world’s leading academic journals.
Ever since the promotion started, there have been long queues.
“More than 100 doctors visited our grillroom every noon and evening after the discount notice was issued in late September,” said manager Tong Baoding. “Doctors outside Beijing have even flown here to eat barbecue.”
Tong records details of academic papers his customers have published in a notebook. More than 65 pages are filled.
Wang Jian, a surgeon based in east China’s Jiangsu Province, and his doctor friends masterminded the project.
Liuyedao has a reputation for healthy cooking. It has a policy of only serving food prepared on the day, and of not reusing cooking oil. To many it seems more like a doctors’ club than a restaurant.
Last month, William Summerskill, senior executive editor with The Lancet, attracted by its reputation, attended the restaurant with friends.
They ordered around 20 lamb kebabs, according to a waiter.
He was full of respect for the young Chinese doctors and their great idea for a place to eat.
Wang admits his other motive was to make extra money.
“Doctors usually have great working pressure but relatively low pay. I need extra money so I can focus on my job as a doctor,” he said.
Not everyone appreciates the restaurant. As night falls, two students enter but quickly leave.
“What is this, a hospital waiting room? Everybody is talking about patients and medical cases,” one of them said as he left.
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