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Rush to order iPhones in Hong Kong
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THE likely delayed launch of Apple Inc’s new iPhone 6 on China’s mainland has sparked a race to pre-order the phone in Hong Kong yesterday.
Pre-orders for the iPhone 6 and iPhone 6 Plus sold out within two hours on Apple’s Hong Kong website — and many of those devices will be smuggled to the mainland, where they could change hands for as much as four times the Hong Kong price.
The new models go on sale in the United States, Hong Kong and other markets on September 19, but the Chinese mainland is still waiting for a release date.
Apple has not said how many of the new phones have been pre-ordered.
“I’m worried about getting enough iPhones to resell. Orders have doubled compared to last year,” said Gary Yiu, a salesman at I Generation in Sin Tat Plaza in Mong Kok, Hong Kong’s electronics hub.
His store offers HK$10,000 (US$1,290) for those willing to re-sell the latest model, almost twice the official local price of HK$5,588. Yiu said he received more than 100 orders from Hong Kong and the mainland, double the number he had a year ago when Apple launched the iPhone 5S.
There are about 100 electronics dealers in Sin Tat Plaza and each bought 150-200 handsets immediately after the release of the iPhone 5S last year.
In Shenzhen, immediately north of Hong Kong, the asking price for the cheapest iPhone 6 model hit 20,000 yuan, while a salesman at a telecoms shop in Shanghai said that his company had sent staff to Hong Kong, Japan and even as far as the US to buy the new models and get them back to the city for resale.
“It’s tough to say right now what price we’ll ask. It really depends on market sentiment.It’ll be decided by the asking price in the market,” he said.
In Hong Kong, Danny Lam, 28, said: “I may give it to my sister. I don’t need this urgently, so I may check the price with traders. If the price is good, of course I’ll sell it.”
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