Sports sector sees sci-tech as critical to recovery
Print Edition
The COVID-19 pandemic had a huge impact on China鈥檚 sports industry in the past year. With almost all major domestic and international sporting events rescheduled or canceled, sports-related companies had a difficult time.
Last August, China鈥檚 largest sportswear company Anta Sports posted revenue of 14.669 billion yuan (US$2.12 billion) in the first half of 2020, down 1 percent year on year as the COVID-19 pandemic hit the market hard.
But, in the second half of the year, the situation improved better than expected. In November, Anta Sports announced its turnover on e-commerce platforms, reaching 2.84 billion yuan during 鈥淪ingle鈥檚 Day,鈥 53 percent up from the pevious year.
鈥淎s China has done a remarkable job in fighting against the pandemic, we remain positive and confident about China鈥檚 consumer market and the growth of China鈥檚 sports industry,鈥 said Ding Shizhong, the Chairman and CEO of Anta.
For Ding, sci-tech innovation will be a key part of the company鈥檚 future plans.
Ding suggests that the government should encourage sci-tech innovation in the winter sports industry. Anta has also been focusing on international cooperation in recent years, and Ding thinks the cooperation will be positive to his company and China鈥檚 sports industry.
鈥淭he 2022 Winter Olympics is coming and the sport consumption is upgrading, so our sports industry, especially the winner sports industry, is growing fast,鈥 he said.
For another sports industry giant Shandong Mount Tai Sports Industry Group, sci-tech innovation is also important.
鈥淭he development of our sports rely on technology,鈥 said Bian Zhiliang the Chairman of the Mount Tai Sports. 鈥淎nd sci-tech innovation is the power for sports industry.鈥 Mount Tai Sports has a research and development group which includes more than 300 members.
鈥淲e hope we can get more support in areas such as new material and chip technology,鈥 Bian said.
For China鈥檚 first-ever Winter Olympic champion Yang Yang, Chinese sports industry has a bright future.
鈥淭he concept of public fitness is gaining popularity amid the COVID-19 pandemic, and people are paying more and more attention to their own health,鈥 Yang said. 鈥淭hat鈥檚 definitely good news for the sports industry.鈥
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