Storm over ad banners on historic mountain
Print Edition
Online game advertising on Jinggang Mountain, a site revered as the birth place of the Chinese Red Army, has kicked up a storm of protest.
An online post on Sina Weibo with pictures of the advertising banners on the mountain in eastern China said the historical site was “ruined” by the ad display. It attracted more than 300 comments and was forwarded 700 times on the country’s most popular social website yesterday.
The ad banners were promoting the Shanghai-based Giant Entertainment’s latest upgrade of its popular game Zhengtu 2.
Pictures of the advertisements in red banners are on display at the Jinggang Mountain airport and popular sites like Wuzhifeng and Huangyangjie, which the blogger claimed were not in line with the patriotic nature of the place.
“It should be a pure place for people to memorize and to educate students, but now it is ruined by these rubbish advertisements,” a netizen, Qinghua Nandu, said on Weibo.
Jinggang Mountain in Jiangxi Province is the birthplace of the Chinese Red Army, the predecessor of the People’s Liberation Army, and is known as the “cradle of the Chinese revolution.”
Most of the online comments were critical of the advertisements and deemed them “unsuitable” for the place, especially for people who come with students.
Giant refused to comment on the online controversy.
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