Streaming about Party matters wins an audience
Print Edition
XUE Rong is an anomaly on Huajiao, a live streaming platform. Unlike the majority of live-streamers who prefer style over content to woo viewers, the 59-year-old entrepreneur promotes Communist Party ideals, making her stand out among the usual crowd of youthful live streamers.
Xue, founder and Party secretary of Yuanfang Group, a cleaning company that employs 42,000 people, was initially hesitant when her assistant proposed she try live streaming.
“How can I compete with these pretty upstarts?” said Xue.
But, to her surprise, her first live stream on February 22 on “How to be a Party member” was watched by 31,000 people. That gave her the confidence to continue.
So far, she has hosted 120 episodes of “Secretary Xue’s Cloud Party Class.” She streams from her office, home, the train, the car, or various auditoriums where she gives speeches.
Xue, who established her cleaning business in 1994, integrates inspiring personal stories into her Party class. The unusual mix has made her a hit with young viewers, many of whom have said she is an inspiration for budding entrepreneurs.
Each show has racked up an average 100,000 views. Some of her fans give her virtual gifts that can be exchanged for cash. So far she has collected more than 780,000 huajiao coins, equal to about 111,000 yuan (US$16,000).
“Mamma Xue” to her fans, she plans to use the money as seed capital for young entrepreneurs and to help the disabled.
Xue has been busy ahead of tomorrow’s 96th anniversary of the founding of the Party. She traveled to seven cites in five provinces in the past week, giving speeches to municipal committees.
Yuanfang Group set up a Party branch in 2002. It currently has 457 Party members, many of whom hold executive posts. Xue joined the Party in 2003 and became the company’s Party secretary in 2006.
Previously the overwhelming majority of Party organizations were at government agencies and state-owned enterprises. Now, the tide has turned and many private sector firms now have Party organizations.
There are no exact figures about how many Party members there are in the millions of private firms across China. A report in July last year from the Beijing municipal committee showed that about 82 percent of the 103,000 private enterprises in the capital city had Party branches.
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